Thursday, June 10, 2010

Korea and The World Cup

Here is an article (in Korean) that reports on fears about petty crime at the World Cup in South Africa. Koreans, like most of the rest of the world, believe that South Africa is a very dangerous place. However that perception could change dramatically if the games happen without any major incidents.
In small ways the World Cup has already brought greater awareness of South Africa to Koreans. Last week for the first time I was able to find South African wine at Emart (Korea's equivalent of Walmart). It was part of their World Cup promotion activities.

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